With a large variety of fragrances, colognes and perfumes available in the market, you will find it confusing and difficult to choose your favourite perfume. There are many different kinds of perfumes, oils and essences that compliment and enhance your personality. Your perfume must be uniquely you - irresistible, alluring and attractive. People must able to recognise your presence through your fragrance only.

The latest trends in the world of fashion isn't so much what clothes you are wearing, but rather what fragrance you are branding. Each one of us has different body chemistry, so the fragrance that works for a person may not necessarily work for you.

Some current trends in fragrance mainly involves famous personalities who are behind the fragrance. Bollywood celebrities like Amitabh Bachchan and beauty queen Aishwarya Rai have their brands in perfumes. Popular singers like Britney Spears and Jennifer Lopez are also currently branding a variety of perfumes. Also, the fragrance counters have been filled with fragrances from a variety of fashion designers like Calvin Klein, Tommy Hilfiger, Lacoste and Candies.

When you select a perfume, always select the one which appeals to you and makes you feel great. Think of what kind of smell you find most attractive. Is it the woody and aromatic smell of spices? If you love the smell of the fresh ocean breeze, you should choose an oceanic fragrance. There are various types of fragrances which you can easily select to brand yourself and your true personality. Floral fragrances are romantic and feminine and it has flowers as a dominant theme. Fruity types are spicy and fresh with fruits. Greens are fresh energetic perfumes that remind you of the outdoors and the Orientals are sexy, exotic and intense perfumes that have fragrances of musk, vanilla and opulent heavy flowers.

Search for a fragrance that will bring out the best qualities in you. Pick a fragrance that is subtle enough and compliment your personality and taste. Just like your wardrobe, your fragrance should change with the season. You have to stay abreast of the latest trends and find out a perfume that works best for you! You do not want to smell as if you took a bath in your perfume. Your scent should be sensual, but not overly sexy that you might give the wrong signals. Choose a scent that comes closer to the natural attractants in your body. By accentuating those fragrances, your perfume becomes much more effective and magnetic.

The perfume and the fragrance of your body will combine into a singular aroma that will literally become your own fragrance. Branding the perfect fragrance that compliments your style, personality and essence may be challenging and difficult but it is also rewarding and enjoyable. Perfume becomes a medium of expressing yourself. Having the perfect fragrance will make a strong and lasting impression to your dear ones. As the sense of fragrance can recollect the most vivid of memories, it is this unique fragrance of yours which combined with the particular perfume that people tend to remember most when thinking of you!

Mohen Naorem is the Executive Editor of a fashion and lifestyle magazine, http://www.modelsntrends.com He is associated with a non profit organisation, http://www.infinitysocietyindia.org